Since 2018, Weed Man has grown exponentially, fueled by the rapidly growing green industry and spike in home service needs. The 765-plus territory-strong lawn care franchise reported more than $259 million in total systemwide sales and signed 67 additional territories last year.
“Our organization, built to support the most dedicated, hands-on business owners, had a phenomenal year in 2021, as we surpassed sales projections and continued to celebrate organic growth throughout the U.S.,” said Jennifer Lemcke, CEO of Weed Man. “There are over 1,370 trucks on the road to continue providing health and beautification of residential lawns, through our extensive lawn care control, perimeter pest services and mosquito control services through our sub-brand Mosquito Hero.”
Mosquito Hero, powered by Weed Man, generated more than $5.8 million in sales revenue for 2021 alone.
Most recently, the franchise jumped up 149 spots on Entrepreneur Magazine’s 2022 Franchise 500 list, one of the most competitive franchise rankings. Ranked No. 171, the lawn care provider was evaluated by five key factors: the size and growth of the company, costs and fees, support, brand strength and financial strength and stability.
At the company’s annual conference, the franchisor recognized 33 North American franchisees at different revenue tiers. Recognition consisted of customer loyalty, Mosquito Hero growth, inbound marketing success, top marketing performance, rookie franchisee spotlights, most improved and emerging leaders within the network, referral engagement, online outreach, brand ambassadors, community champion, and multi-unit franchisee of the year.
Stephen, Chase and Seth Hillenmeyer of Weed Man Lexington, KY were presented The Award of Excellence, which symbolizes operational excellence in all aspects of the franchise and, internally, is the highest honor a Weed Man franchise can receive. It is a significant milestone that can only be reached through years of meticulous planning and execution. The entrepreneurs successfully kept a high renewal rate over 82 percent, while adding 1,773 new program customers.
The multi-unit operators with four territories are a testament to the forward-thinking operators within the system, dedicated to innovative marketing tactics, having built a custom inbound lead program to ensure every opportunity was fulfilled. They held the title for the most revenue per territory across the entire Weed Man network.